Learn about harnessing creativity and programmatic power in Outdoor Advertising. Hear from the people behind some of the most impactful outdoor campaigns as they discuss contextual creativity, data-driven design, and innovative strategies. This session highlights how to blend creativity with programmatic buying to create compelling outdoor advertising experiences that resonate with audiences.Speakers:Mia Mulch, Director, Programmatic and Data Strategy, GlobalKloe Wells, Commercial DAX Director, Outdoor Global, GlobalNicola Fox, Head of Programmatic, TalonSean Ramsay, General Manager of Business Development, UK, The Trade DeskRobert Deel, Managing Partner, Wavemaker UKTake Aways:Contextual creativity in outdoor advertising.Data-driven design strategies.Blending creativity with programmatic buying.--------------------Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.Join the conversation on social media:Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.IG: @advertisingweekFB: @advertisingweekLinkedIn: Advertising WeekFor more resources and exclusive content, visit our website at Advertising Week Europe.Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights. Copyright 2024 Advertising Week Europe

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