When was the last time you started thinking about your sleep and thought of buying a new mattress or pillow? The focus on these questions and conversations around the sleep economy have led to the evolution and rejuvenation of an often ignored and mostly commoditized category of products and services.On this episode, Varun is joined by Kabir Siddiq, Founder and CEO of SleepyCat. Kabir talks about the sleep economy and makes us understand why investing in rest is a focus point for him and his company. Follow SleepyCat on Instagram: https://instagram.com/sleepycat.in?utm_medium=copy_linkFollow Kabir Siddiq on Instagram: https://instagram.com/kabsssss?utm_medium=copy_linkFollow SleepyCat on Twitter: https://twitter.com/SleepyCat_India?s=09Follow SleepyCat on LinkedIn: https://www.linkedin.com/company/sleepycatFollow Kabir Siddiq on LinkedIn: https://www.linkedin.com/in/kabir-siddiq-949512141Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.See omnystudio.com/listener for privacy information.

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