One key aspect that has emerged in recent times is to bring the bar experience home. And, this has also been facilitated by companies that function the mixers category.There have been democratize experiences that were traditionally part of the metro city markets to other tier markets as well, and so much more.One such company is Jimmy's Cocktail. On this episode, Varun is joined by Ankur Bhatia, Founder and CEO of Jimmy's Cocktail. Ankur shares his experience of working across e-commerce and alcohol-beverages industry. They also discuss how the alcohol-beverage market is unique from an Indian context.Website of Jimmy's Cocktail: https://jimmyscocktails.com/Follow Jimmy's Cocktail on Instagram: https://www.instagram.com/jimmyscocktails/?hl=enFollow Jimmy's Cocktail on Facebook: https://www.facebook.com/jimmyscocktailsindia/Find Ankur Bhatia on Instagram: https://www.instagram.com/ankurinsta/?utm_medium=copy_linkFind Ankur Bhatia on Facebook: https://m.facebook.com/TheAnkurSign onto Varun's new newsletter at: https://varunduggi.com/Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.See omnystudio.com/listener for privacy information.

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