Marketing cannabis during the pandemic

Ad Age Insider
22/05/2020 43 min Episodio 135
Marketing cannabis during the pandemic

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Episode Synopsis

Greg Butler, chief commercial officer at Cresco Labs, explains how the cannabis firm has pivoted during COVID-19, which has forced the firm to rely more on digital and less on retail and experiential activations that had been critical components of cannabis marketing. The former Molson Coors marketer also discusses Cresco's strategy on taking a brand portfolio approach with each offering geared for a specific set of consumers.

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