Marketing a Mexican import

Ad Age Insider
20/08/2020 38 min Episodio 149
Marketing a Mexican import

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Episode Synopsis

Oscar Martinez, Senior Brand Director of Tecate, joins the pod to talk about the brand's marketing overhaul, which includes a move away from boxing and into music. We break down the brew's "Mexico is in US" campaign that emphasizes the brand's border-town heritage while seeking to appeal to drinkers who are unapologetically Mexican-American. 

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