Jessica Pels, editor-in-chief, Cosmopolitan

Ad Age Insider
17/10/2019 36 min Episodio 111
Jessica Pels, editor-in-chief, Cosmopolitan

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Episode Synopsis

In October of last year, at just 32 Jessica Pels was named the youngest-ever editor in chief at Cosmopolitan. Now exactly one year into the gig, web traffic is through the roof, even as single issue print sales continue to decline (just as they do everywhere else). We dig into her web-driven, data-centric approach to content strategy as we discuss where she's taking the storied glossy.

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