How Activision Blizzard found success amid a global pandemic

Ad Age Insider
19/11/2020 32 min Episodio 156
How Activision Blizzard found success amid a global pandemic

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Episode Synopsis

On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Brandon Snow, senior VP, chief revenue officer, esports, Activision Blizzard. Pandemic lockdowns were a boon for esports, with viewers flocking to gaming as other live sports and entertainment were shut down. Activision Blizzard was one of the benefactors of the pandemic, garnering impressive momentum around its leagues, including the inaugural season of the Call of Duty league. 

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