Auto marketing during the pandemic

Ad Age Insider
04/06/2020 34 min Episodio 137
Auto marketing during the pandemic

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Episode Synopsis

Allyson Witherspoon, VP of marketing communications and media at Nissan North America, on how the automaker responded in the early days of the coronavirus outbreak and what it is doing now to restore buyer confidence. She also weighs in on online car-buying and why she thinks it's here to stay. Plus, she shares management tips she learned while working in Japan.

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