Ep.35 Capital Group: Platinum client experiences

03/11/2021 37 min
Ep.35 Capital Group: Platinum client experiences

Listen "Ep.35 Capital Group: Platinum client experiences"

Episode Synopsis

In this episode, founder and CEO of MomentumABM Alisha Lyndon is joined by James Cardew, Head of Marketing and Client Experience at Capital Group. Hear how he thinks about marketing leadership when it comes to creating stellar client experiences, his thoughts on why marketing leaders should focus on the experience to unlock growth and how data should be leveraged to support micro-segmentation.