GET YOUR NOTEBOOK FOR THIS ONE. IT'S FULL OF VALUE!! ✍🏻Today I'm joined by the incredible Alicia Penhorwood from Harper Collective. Alicia is a Marketing Strategist and Director of Marketing & PR Agency, Harper Collective. With over a decade of experience in marketing, Alicia brings together strategy, mindset and creativity to help business owners amplify their message, attract their community, and accelerate their growth. In this episode we chat about: ✨ how to build a personal and business brand around your personality and vibe; ✨ the importance of having a marketing approach that is aligned with you, your values and your mission; ✨ some marketing do's and don't from an expert in the industry; ✨ how to pitch your brand/business for PR opportunities (Alicia even gives you a spill on exactly what to say and when to follow up) // HOW TO CONNECT WITH ALICIA: Harper Collective Instagram: https://www.instagram.com/harper.collective/Alicia's Instagram: https://www.instagram.com/aliciapenhorwood/Website:  www.harpercollective.com.au---------------------------//COME SAY HI!   https://www.instagram.com/jessmartin__/ // JOIN  THE ACADEMY (CLOSES 12 MARCH):https://www.jessmartin.com.au/abundant-and-aligned-academy //SUBSCRIBE TO THE EMAIL LIST TO GET YOUR DOSE OF HIGH VIBES AND TIPS TO EXPAND YOUR MINDSET: https://www.jessmartin.com.au Applications are now open for the HER Empire 2026 intake. The high-level business mastermind for established female entrepreneurs ready to expand into their next era of income, impact, and industry influence. This is an application-only mastermind designed for women who desire continued growth, greater recognition, and the energetic and strategic support to create unlimited, effortless expansion. If you’re ready to lead from a higher standard, apply now for HER Empire 2026 here. 🫦 The leading mindset academy for women in business - JOIN THE WAITLIST. 2026 waitlist here. Further Resources: Follow me on Instagram for daily mindset tips and lots of BTS content of my life (building a 7 figure business, living by the beach, my daily routines and travels) Browse the free resources - meditations, manifestation tracks and more See what's currently open for enrolment ...

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