In this conversation, Rebecca Cracknell interviews Louise Mcguill, an email marketing expert, about her journey from teaching to becoming an email energiser. Louise shares her insights on the importance of personalisation in email marketing, the power of storytelling, and the strategies for effective communication. They discuss the evolution of Louise's business, the unlearning process from her teaching background, and the fulfillment she finds in empowering others through email marketing. The conversation emphasizes the significance of connection, freedom, and the joy of sharing knowledge with an audience that genuinely wants to engage. Follow Louise on Instagram ****** Daily Directions – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are - especially on the days you forget. https://rebeccalcracknell.myflodesk.com/dailydirection Find Rebecca on Instagram

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