In this week's episode Rebecca challenges the conventional wisdom that consistency is the key to success, particularly in the realm of social media. She shares her personal struggles with consistency due to her bipolar disorder and emphasises the importance of authenticity and presence over mere output. By focusing on conviction and emotional connection, she advocates for a more genuine approach to content creation that resonates with audiences. The discussion also highlights the power of storytelling as a means to evoke emotions and build trust with followers, ultimately encouraging listeners to prioritise purpose over frequency in their online presence. ****** Daily Directions – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are - especially on the days you forget. https://rebeccalcracknell.myflodesk.com/dailydirection Find Rebecca on Instagram

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