Lina Noory joins me (Phil Svitek) on this episode and it is a real treat! Who is Lina Noory, for those of you who don’t know? She’s not only a dear friend who I used to host the AfterBuzz TV Reign after show with but she’s also an on camera personality with a focus on fashion and style. But to pigeon hole her as just a fashion expert is a huge disservice to her. She is one of the most intelligent people I know. She tries to learn everything she can and a lot of her perspective on life is informed by her Afghan heritage. During our conversation, we cover so many topics that all tie back to what it truly takes to build, grow and sustain a brand. Such topics include: 

How consistency is a must
Why making a social contract with your audience motivates you by holding you accountable
How to recognize your shortcomings without letting them dictate your life
Understanding the value you deliver to people
The power of meditation on your life and content
How to truly build a career that lasts
How to avoid the rat race and not give into social norms

We also get deep, talking about depression and therapy and end by discussing Afghanistan and how the country has shaped her perspectives on life. For as long as this interview is, I wish it could have been even longer. I especially wish we got to talk more about Afghanistan because I love learning about different cultures, especially ones that have many misconceptions. But comment down below any follow up questions you may have and if there’s enough, it’ll help me justify a round two to Lina. One final thing — grab a notebook. Lina pulls quotes and wisdom from all sources: Joe Rogan, Elon Musk, Oprah, Eckhart Tolle, Michael Singer, Naval Ravikant,
Simon Cowell and others. Told you she’s smart. I do my best to link to all the things she brings up, but there’s nothing better than good old pen and paper to help you retain information. Enjoy my wide ranging conversation with Lina Noory!
TRANSCRIPT:
https://philsvitek.com/what-it-takes-to-build-grow-and-sustain-a-brand-with-lina-noory 
SELECTED LINKS FROM EPISODE:
Lina’s Instagram: http://instagram.com/linanoory 
Lina’s YouTube: https://www.youtube.com/linanoory
How to Be a Host 2018 Interview: https://www.youtube.com/watch?v=9NuMjzQl3Vw
Joe Rogan Interview with Naval Ravikant: https://youtu.be/3qHkcs3kG44
Matthew Hussey’s Catcher and the Rye Lesson: https://www.youtube.com/watch?v=2V8If_O9Tak
Oprah’s Life Advice: https://www.youtube.com/watch?v=RLTgnOuYb6o
Oprah’s Soul Sunday: http://www.oprah.com/app/super-soul-sunday.html
Why They Don’t Teach Finance in Schools: https://www.youtube.com/watch?v=m6pWEzkbnDE
Where to Invade Next Michael Moore Doc: https://youtu.be/1KeAZho8TKo 
Power of Now Book: https://amzn.to/2hYouaS 
Untethered Soul Book: https://amzn.to/2NekV4o 
Unfuck Yourself Book: https://amzn.to/2X2Jhhc 

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