How do you turn a funny idea into primetime chatter and global buzz? In this lively episode, Mike Sharman shares the “Holy Trinity of marketing” that still wins today: activation first, scale it digitally, then PR the living daylights out of it. He breaks down how his team spoofed My Octopus Teacher" into the cult hit “My Creepy Teacher,” why curiosity is a superpower, and how to engineer virality rather than wish for it.Find out more about Mike at retroviral.co.zaFind out more about 42courses at 42courses.comWhat you’ll learnThe Holy Trinity that powers modern viral campaigns.How “My Creepy Teacher” went from a Cape Town shoot to a global hit.  How to build successful creator partnerships.How to use obsessive curiosity as a career advantage.Why being “worthy of the news” is the bar that keeps work sharp.

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